This is the tricky one, to be honest. Why anyone does anything often has hidden motivators… pushers and pullers. There are obvious reasons to open this cafe like financial security and human interaction, but less visible reasons to open this cafe, like ego, self-centeredness, and probably a wanting to belong.
The WHY to us is the least important aspect of self-reflection for creating Café de los Muertos. WHY NOT? Be good, dare to be great, share your love of the arts, the coffee, and the culture of Mexico and Central America. Shine light on a region that has been overlooked, give your neighbors, family, and friends something they will love, make money, survive, help others survive, and in your own little world try to make that space a better place, a better place now and for the future.